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AI service

Amazon Rekognition

Image and video analysis for labels, moderation, faces, celebrities, text, and custom labels.

Key points

  • Provides computer vision APIs for images and videos.
  • Can detect labels, objects, scenes, faces, celebrities, unsafe content, and text in images.
  • Supports face comparison and face search workflows where allowed by policy and regulation.
  • Custom Labels can train vision models for domain-specific image classification or object detection.
  • Works on visual media rather than document form structure or plain text NLP.

When to use it

  • Choose Rekognition for image moderation, object detection, face analysis, or video labeling.
  • Use Custom Labels when a business needs to detect its own product or defect classes in images.
  • Use it for media libraries that need visual search or automated tagging.

Exam tips

  • Rekognition analyzes images and video; Textract extracts text, forms, and tables from documents.
  • Lookout for Vision focuses on industrial defect detection, while Rekognition is the broader vision API.
  • Comprehend is for natural language text, not image labels.
  • Face capabilities require careful privacy, consent, and governance controls.

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